Rich Simmonds
Performance Coaching

From Athlete to Coach
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As a cyclist, I didn’t fully realise my potential when I was younger. Like many, I often wondered: “How good could I have been?”
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In my 30s, I got back on my bike to chase the answer. With a coach’s guidance, I competed at top amateur levels in cycling and multisport, placing multiple times in the top 10 at National TT Championships and earning a silver medal at the Long Course Duathlon World Championships.
Turns out I wasn't ever going to the Tour, but I was pretty handy.
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For me, pushing to reach my potential wasn’t about being the best (although winning races felt great!), it became about being my best. Performing at my highest level gave me a sense of confidence and self-belief I hadn’t had before.
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That realisation led me to explore how sport and life interact...because neither exists in a vacuum — life impacts sport, and sport impacts life.
Now I use that insight to help you perform at your best when it really matters to you.
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I’ve worked with a wide range of athletes and professionals, from time-poor executives to elite athletes, including a Rugby World Cup Winner and multiple Olympic gold medallists. Every client has given me insights that I now use to help you identify and overcome barriers and achieve your goals, both on and off the bike.


