Coaching people, not just athletes

​

When athletes first come to me, it’s usually for training plans and physical improvements—and those are important. But physical gains alone don’t always guarantee peak performance when it really matters. There’s so much more to it than that.

​

​

What holds you back?

​

Performance isn’t just about power or endurance. Many riders are held back by:

​

• Work and life disruptions

• Self-doubt and negative beliefs

• Race-day nerves

• Poor event planning or strategy

• Self-sabotage or giving up when things get tough

• Focusing on others rather than executing your best performance

​​

I’ve coached countless athletes through these challenges—and i've faced them myself, both on race day and throughout my life.

​

My Coaching Approach

​

Training plans and numbers - yep. We'll do that. But we'll also go way deeper:

​

• In depth performance analysis – you’ll understand your training data and what it really means for your performance. And you'll know it because I'll screen share and show you what I'm seeing.

• Key performance determinants explained – FTP, VO₂ max, Critical Power, Lactate Threshold, Zone 2, and more, so you know what really matters.

• Sport psychology techniques – uncover mental blocks, overcome setbacks, and build confidence for training and racing.

• Lifestyle analysis – identify what helps or hinders your progress and implement practical strategies to stay on track.

• Motivations and values – understand what drives you and how it influences your approach to success and performance.

​​

The Goal

​

This isn’t just about getting faster or stronger. It’s about elevating your performance in sport and in life, because the two go hand in hand.